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Comunication and Public use
ENVIRONMENTAL COMMUNICATION AND PUBLIC USE OF NATURAL SPACES AREA
Emys Foundation we work constantly to communicate everything we do but above all why we do it. Environmental communication is a key tool for socializing the importance of nature conservation, beyond the benefits that nature brings us as a human species, and seeking to raise awareness and sensitize about the importance of finding the balance between enjoying it. and preserve it. Not only in a one-way way, but always seeking to interact with the public, turning them into prescribers and speakers of the work we do as an entity and of the conservation actions we carry out day after day.
Not only do we focus on communication and dissemination projects, but we also work on the analysis and management of public use of Natural Spaces. These places where people interact with nature are an opportunity to make the public and visitors aware of their natural values and why they need to be preserved. In addition, in this new paradigm of the information society, Fundación Emys is working to minimize the overcrowding of some spaces that are under pressure that may affect their long-term conservation.
Strategic communication is the key piece of any project and entity for long-term planning of the objectives to be achieved in order to convey the task and raise public awareness. At Fundació Emys we plan communication in a strategic way, with specific actions to achieve the proposed objectives and the audiences we are targeting. Not only our own, but from Emys Foundation we also advise other projects dedicated to nature conservation in its strategic communication.
Citizen participation is key to all communication projects, as community complicity is essential to carry out nature conservation projects and to turn the people involved into collaborators and prescribers of the projects. Finding the balance between nature and the use we humans make of it means understanding what people in the immediate environment need from natural spaces and at the same time from spaces of complicity in order to socialize the necessary measures to be able to conserve nature.
Public use management plans
The management plan for the public use of a natural space regulates the activities that take place there. It is based on prior knowledge of natural space and an analysis of its current state. From here, it is defined what infrastructures, materials and strategies are needed to order the attendance and safety of people, order the uses of the space, welcome visitors, explain the natural and cultural heritage values or signal the itineraries, others. The creation of a plan of uses contemplates the citizen participation, key for the consensus of the actions.
Interpretation of natural spaces
The signage and interpretation of natural spaces allows the visitor to know their natural values and understand which species live there. Through various tools from Fundació Emys we promote knowledge of the environment in order to make the visitor aware of the good practices to be carried out in a visit to a natural space to reconcile its public use and the conservation of the species of fauna and flora that are part of it.
Overcrowding analysis and management
The biodiversity that inhabits natural spaces is currently under threat, as some of these areas suffer from overcrowding and receive a lot of pressure. This overcrowding has a significant impact on the environment but also on the social level. For this reason, the Emys Foundation is working on the analysis and planning of these spaces to determine what actions can help reduce these pressures and alleviate overcrowding.
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Carretera Santa Coloma, km 21.1 17421 Riudarenes, Girona (Espanya)
Tel. 972 16 49 57
info at fundacioemys dot org